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In 1973, Peter Usborne decided that educational,
nonfiction books would need to change in order to
compete with TV and comics. He borrowed some ideas from
these two media and hired educational consultants to
oversee the writing to make sure that the books would
satisfy the child's interest but also arouse it.
Explanatory books which merely explain are doing only
half the job; if a book fails to make its subject
attractive and interesting to the reader, chances are
that the explanation will fail. Usborne Books are
designed graphically to draw the students in, to make
them want to learn the material and to help them retain
that knowledge. The magic of Usborne Books is that they
make both reading and learning fun and not a boring or
intimidating experience. Peter Usborne set out to break
down a child's resistance to reading and learning at
home. These books are so well organized that children
absorb and recall much of the vast amount of information
presented. |
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Usborne Books are fascinating, lavishly illustrated
books written with humor, surprise and drama. They
incorporate activities and puzzles to challenge a
child's observation and intelligence. Their superb
printing quality and exceptionally well-produced
graphics, high ratio of pictures to text, short
magazine-like format and unique detail set Usborne Books
apart from anything yet produced. There is a wide range
of subjects covering hobbies, history, science, nature,
foreign language, parent's guides and more. Usborne
Books truly appeal to all ages, infants to adults, with
prices to suit everyone. The books are printed on acid
free paper, so the pages will last forever if taken care
of properly. |
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EDC is a publicly traded company on the NASDAQ stock
market and was recognized in November 1997 by Forbes
Magazine as one of the 200 Best Small Companies in
America. |
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 I am very proud of our company and the product line we
represent, and also very pleased with the response from
our customers. Our goal is to continue to provide the
finest educational books for your children.
Randall White
President and CEO |
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The Company
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Educational Development Corporation, a Delaware
corporation, was incorporated in 1965 to develop
curriculum materials for schools. In 1978 the Publishing
Division was created to distribute Usborne children's
books, and the Home Business Division was started in
1989. |
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Educational Development Corporation is the United States
trade publisher of a line of children’s books produced
in the United Kingdom by Usborne Publishing Limited. The
Home Business Division distributes these books through
independent sales consultants who hold book showings in
individual homes and through book fairs, fund raisers
and direct sales. The Home Business Division is also
responsible for sales to school and public libraries.
The Company’s Publishing Division distributes the books
to book stores, toy stores, specialty stores and other
retail outlets throughout the United States. |
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Our Product Line
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Usborne Publishing Limited produces award winning books
that are of excellent quality and cover the ages of
preschool to adult. The subject matter includes a wide
range such as history, languages, natural science,
crafts, parent guides, puzzles and beginning readers.
These subjects along with many other subjects make our
product line one of the most complete in the industry.
The Company presently offers over 2000 different titles
in its product line and has recently added a line of
fiction titles. |
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Company’s product, "Usborne Kid Kits," combines some of
our more popular titles with special items to complement
the information obtained within the book. These are
packaged in 2
different ways. One as a reusable vinyl bag with handle
and snap closure and the other in a neatly designed box.
There are currently 65 different kid kits available with
more in the planning stages.
Other products include CD-ROMS, such as Frog Prince and
Noah’s Ark, as
well as several jigsaw puzzles.
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EDC Mission
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"The future of our world depends on the education of
our children.
EDC delivers educational excellence one book at a time.
We provide economic opportunity while fostering
strong family values. We touch the lives of
children for a lifetime." |
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You can go to
www.edcpub.com
for
more information about Educational Development
Corporation
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